How can I get this baby to nap without feeling so neglectful?!

I feed him, we play, and as soon as he yawns or rubs his eyes I swoop him up rock him a little and put him down. He'll lay there whining and rubbing his eyes and then eventually crying! I try to sing, read, play lullabies, rock, swaddle, and he'll lay there trumping for a while, but eventually he cries, and I feed him, and he'll sleep for maybe 5-10 minutes after eating, then he wakes up wanting to play!

I try so hard to put him to sleep but then I feel like a bad neglectful parent for not playing with him while he's awake, but I know he gets excited when he sees me so sometimes I put him in his bouncer with music and vibrations and leave the room, but when I come back and he's still awake I feel bad! So then we play and it starts all over 😩