Boyfriend isn't romantic

I'm a very romantic person, my boyfriend knows this. We've been dating for almost a year. Because of who I am, sometimes I like reassurance and romantic gestures but my boyfriend isn't romantic? I've brought up to him many times how I love affection and how I like him to be a bit lovey sometimes. I'm not trying to change him because I love him and who he is but sometimes I want to feel loved. I know he loves me because he tells me but sometimes I like hearing that I'm beautiful and things of that sort. He's very playful and makes jokes often. He's told me before he feels awkward and isn't good with his words. I don't want to bring it up again because I feel like I always do and I don't want him to think I'm complaining about our relationship or him. I'm stuck here, what do I do??