My baby isn't here yet, but I've tried several on myself and here is my verdict: Burts Bees gives me an itchy rash. Babyganics and Honest Company aren't very effective. California Baby and Shea Moisture seem to work well, and are very gentle. Earth Mama Angel Baby products are my favorite for myself - the nipple butter, daily lotion, and stretch oil are amazing! Products I'm keeping for babe: Earth Mama Angel Baby Bottom balm Shea Moisture dye & fragrance-free wash California Baby eczema cream Puracy lavender baby lotion ThinkBaby sunscreen I also use Puracy cleaning products for everything that the baby may come in contact with (laundry soap, dish soap, and multi-surface spray)