possible miscarriage..graphic photo

Hi everyone...I have never had a miscarriage before so not sure if this is one but I have been bleeding for about 7 days now. at first it was light bleed and I went for an early scan Friday and after that it started getting heavier and red and I have lost about 4 clots..smallish clots and cramps now. my boobs no longer feel as sore and no longer feeling bloated much after eating. is this a miscarriage