Baby kicking

Is it normal for your baby to kick all day long one day and then not kick as much the next day? I'm 28 weeks and 1 day currently, and I know you're supposed to start kick counting soon, so I wasn't sure if it was normal. I kick counted and got 10, but I was using a flashlight to shine on my belly (not on my belly to a certain spot, just over the whole belly Bc my husband was sleeping) so I could see. And someone had said that isn't considered a real kick then. So what do you think? Normal or not?