INVOcell (an IVF alternative)

Has anyone heard of INVOcell? I just read about it for the first time. Evidently it is a relatively new alternative that is less than half the cost of traditional IVF. This article states that success rate is 60-70%! Very interesting!!

http://abc13.com/family/new-in-vitro-method-could-be-game-changer-for-aspiring-parents/3187255/?sf183944411=1

(Obviously that link would prob be obnoxious to type in, but it looks like you can just google ‘INVOcell’ if you’re curious!)