Do you think the fitness trend is becoming unhealthy?

Do you think that the fitness trend we are seeing filling instagram and other social media apps/websites is becoming unhealthy? I mean in an obsessive, fixation way.

Of course exercise and staying in shape is healthy, but I notice more and more people take their work out to an extreme or become very obsessive about it. Not only about the exercising part but attempting to look a certain like the ideal standard of beauty.

I see people taking dieting like the keto diet, paleo diet, vegan, ect. Also being taken to an extreme.

So I would just like to discuss things like health and fitness consuming our society in and unhealthy way although they are good things they are in my opinion taken to another level by a lot of people