Breastfeeding question!

I'm a first time nursing Momma. I had my daughter on 9/11 and have been nursing her since besides a couple bottles I had no choice but to give her. I've been using a lanolian free nipple butter for my tatas and it's helping to an extent, but they've begin to bleed and scab. Is there any other tactic I can use to help heal them besides using the butter? I understand the first couple of weeks are the toughest. Giving up isn't a option. breastfeeding has been the greatest decision of my life! Any tips and/suggestions are very much welcome. :)