Breastfeeding pain

Kaylee • Mommy of #3 👧🏻👦🏻👶🏻 Expecting #4 🤰🏻 Married💍

It's going on day 6 of breastfeeding my infant and my nipples are starting to hurt the whole way through a feeding. It was the initial latch at first now it's the whole feeding. I do make sure he gets a good latch. He also has a very strong latch. It's becoming unbearable. I use Lanolin but I don't see it getting any better. Advice please!!