LEGO using sustainable materials

Ashlee • Little Miss Mini Me coming September '19

I realize there's not much to debate here - most people can probably agree that this is a good thing for multiple reasons. To make it relevant here in CC - do you think LEGO is on the right track with trying to invent a new sustainable material? Will you let the materials LEGO uses influence whether or not you purchase LEGO brand toys for your kids? Do you think they could end up creating a material that can replace plastic altogether?