My nipples are on fire!

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Kind of losing my mind here. I’m 15W and my nipples (one more than the other) feel like they are on fire. I feel a bit of relief when I put something cold on it but I can’t exactly whip my tit out and work and put an ice pack on it. I’ve bought lanolin as well do put on to see if that helps.

My question is, has anyone else experienced this? I googled it and I can’t find much so please let me know if it’s something I should be concerned about!