Period-like Bleeding but rising HCG 🤷🏽‍♀️

First photo is my test just now (Monday night), second photo is from two days ago (Saturday fmu). As you can see it’s definitely gotten darker! But I started bleeding with cramps - like my usual AF on Saturday.

Has anyone experienced or heard of cases like this ending a happy ending? Or is this a chemical pregnancy for sure? I am now at 14DPO.