All this hate over a freaking Truvada commercial

I think that commercial was very informative, even though I'm not one of the people who would use it. What I'm not getting is why so much hate would spread on something that helps people to protect themselves. And the comments about homosexual and transgender people here are ridiculous. I personally don't fully agree with this transgender movement, but I by no means would ever belittle someone or disrespect them or treat someone differently who is in the lgbt community because it's completely okay to disagree with a person and still be respectful about it. These comments are toxic as all hell... just why?