Don’t want to lead him on

k

I have become newly single and one of my friends is showing signs he fancies me, I don’t want to loose any friends as I need all the positive vibes I can get right now and I need my friends but how do I tell him I don’t find him attractive without hurting his feelings or embarrassing him?

He says things like wish I could cuddle you

I look hot

I’m a good looking women

I look and smell great what a women etc

he never said things like that before so why now especially when I’m heartbroken