FWB gone wrong- HELPPPP!!!!

So. he is actively looking for other women. he fucked another woman the other day in fact (they stopped cause turns out he doesn’t like her). He tells me shit like this, describes me as his perfect girl... his friends say he lights up every time he talks about me. well, one of his friends told me about this girl he wants to PAY FOR SEX. (we’re already FWB.) then, the friend says he’s “talking to her” (trying to date maybe, i guess?). but he says he loves me, and even though we’re FWB, i love him too. and i’m getting mixed signals. he doesn’t respond well to confrontation. what do you think is going on?