Stretch marks

Mi

I posted in the breastfeeding group but wanted your guyses input as well. I just noticed 3 bright red, brand new stretch marks fanning out from my right nipple. I was exclusively pumping for a while and I think these appeared bc I started breastfeeding again. My baby pulls on my boob while he nurses. For those of you who breastfeed would you say stretch marks are inevitable or is there anything I can do to prevent the likelihood of more appearing?