Extremely painful nipples (pregnant)

Hey guys! So I’m almost 13 weeks pregnant (yay!) but I’ve been having some extremely raw feeling and painful nipples. They hurt so bad to the point I can’t wear a bra or shirt without them hurting. I’ve tried lotions and band aids but it seems to just irritate them more. Ive also started leaking yesterday on & off. Does anyone know recommendations to help with the soreness? It feels like a horrible burning sensation (like a fire) , on my nipples. The pain gets worse when they’re touched.