How can I help the rash

Dela 🩷💙👼💙💙👼

My newborn poops too much a day I think at least but the pediatrician said it was normal. To me kind of looks like diarrhea but the pediatrician said it's normal for newborns to poop like as if they had diarrhea but it's not diarrhea. So now I have to check him every time he farts because he will poop himself and if I don't catch it on time he will have a rash. I've noticed his rash goes away but comes back again. But now it looks like it's getting worse because I just seem specs of blood on his bottom and it worries me. I'm more than sure it hurts him when I wipe I wipe gentle I put diaper rash cream on it. Is there anything else I can do to help it get better