Baby kicks

For weeks now my baby boy’s kicks has been painful. Like they’re not kicks so much it’s more of him pushing with his feet. Pushing for 3-7 seconds with all his might to the point where I put my hand there to help take some pressure off of his strong blows. He was breech until 36 weeks and since flipping he still does it. It’s to the point that my abdominal muscles feel physically bruised. Does anyone else have these pushing kicks too? What helps? I thought baby kicks were cute because but this is far from cute, I’m getting beaten up.