Do you think my bf is embarrassed of me?

I ran into my bf today in the morning before heading to work I was in my scrubs on my way to work, I work in a hospital so I didn’t look my best.

We briefly talked and he looked uncomfortable about giving me a hug and I asked for a kiss before I left and he refused, his friend was there and he said give her a kiss and he still wouldn’t, then his friend said he’s being shy, I walked away because I was running late.

I find this very childish and almost like middle school behavior. I struggle with body dismorphia, and I have low self esteem issues due to past relationships.

I don’t tho show these traits off to him but he knows I have them.

At that moment I felt really embarrassed. almost like if he was ashamed of being with me. it ruined my day because like I said I already struggle with body image issues and to be fair I’m very hard on my self for that. I work out everyday, brush my teeth, do my hair, have an everyday skincare routine although sometimes I do break out, and dress pretty nice. but this broke me, I don’t know maybe it’s my own insecurity telling me I’m not good enough or maybe he was wrong for that. but I cannot gaslight myself into thinking that I was in the wrong, maybe it’s because it was in front of his friends?! but he hasn’t apologized and I don’t even think he feels sorry about it.

I’ve had other men show me off to the world, and this guy doesn’t. very rarely does he even compliment me.

or am I overreacting this situation? personally I don’t want to treated like a choice depending if there’s people around or not, I only asked for it once because that’s what we do when we say goodbye, and his friend was the one who was pushing it onto him, I immediately left after that.