How to be okay with your man watching porn...

I'm just wondering how some of you get over the fact that your partner watches porn? I don't mind watching it with him every now and then, but to me, I feel like it's a form of cheating for him to watch it on his own and imagine another girl doing those things to him. It makes me feel self conscious because I don't know if he wants me to look like them, talk like them, do what they do. I hate that it's a societal norm that all guys watch porn and women are just meant to be okay with their partners watching it. I feel like it places an unrealistic expectation on what women want and like in the bedroom. Like I said, I don't mind watching it with him sometimes for us to find new positions or spice things up etc. But I just hate the thought of him masturbating while thinking about another woman doing those things (especially when I don't look like them/like doing some of the things they do). So how do you get over it? How do you feel okay knowing your man is fantasising about other women (and please don't say "at least he's not going out and physically cheating on you", because to me, thinking about another woman doing those things to you while you're in a relationship is a form of cheating). 
This is tearing me apart, and I don't know how to explain to him that I hate it. I've tried so many times and it always ends in an argument. I've told him how it makes me feel, and he pretty much just says that he has a higher sex drive than I do so I need to be okay with it. (I even send him heaps of pictures and videos of myself, but it never seems to be enough).
I just wish I could be enough for him.