Belly button sticking out!!!?

Well this is my second pregnancy and was wondering if other moms were having this happen were their belly buttons are starting to stick out ? Like with my first I didn't have it happen until the end when I was ready to pop , but this time around it started around 24wks I'm currently 27wks an was something that kind of bothers me since it's just coming out more an more and everyone who rubs my belly makes a comment about it ! I'm kind of embarrassed about it ....   😳                  But Ya would love to know I'm not the only one 😅😇