WHY are newborn pics so expensive?! 😫

Is anyone doing newborn pictures? I'm thinking of getting some professionally done and holy crap they're expensive! I just saw a package that was almost $3,000. 😳 $800 for the lowest package by this photographer and that's only including TWO prints from the entire session.
I'm thinking of forgetting it now...I dunno. Anyone else thinking of getting these done?