Feel like a failure

My son will be 2 weeks old tomorrow and I think I have to give up on breastfeeding already. I feel terrible, but I am so sore. My nipples are bleeding. I've met with 2 LCs and he seems to be latched correctly but it still hurts unbelievably bad. I used to be able to pump when BFing was too painful but now pumping kills me too. I feel like such a failure. I only was able to nurse my first son for 4 months and wanted to go longer this time but I don't think I can do it anymore.