Best organic soaps lotions etc.

Hey mommies, I've really been wanting to switch my son to an all natural soap and lotion brand he's currently using Aveeno and I have no complaints I just really want to get him the best I can. I tried babyganics because...well the name says it all but the scent of them are well in my opinion just HORRIBLE I've been looking around but haven't had a chance to diligently look, can I get some product suggestions please??