What are your favorite baby bathing products??

Danielle • I`m a 38 year old mommy of 3 beautiful daughters 19, 15 ,3 and 1 sweet little boy who is 1.5. Married for 5 years and pregnant baby #5.
It has been 12 years since I've had a newborn and I know a lot has changed in the product world. I know there are many new products that are all natural, ect... What do you ladies use soap and lotion wise. I have heard not so good things about J&J products now so looking for what's best. Would prefer a natural product. Thanks you :)