nipple discharge....?

Maggie
So a couple weeks ago I was low key massaging my breasts because they were a little painful (I was on my period at the time). I noticed that on both nipples, some translucent discharge (?) would come out. It completely freaked me out, but I calmed myself down and forgot about it. 
Now this week, I was again, massaging my breasts (pain, but not due to period), and on my right nipple a translucent white fluid would come out. Same as before, couldn't have been more fluid than that size of a pea. But I was worried about the fact that it was white. Now it is almost a solid white. I'm not lactating, as I've never been pregnant, and have never had sex for that matter. Earlier today I was checking to see if it was any better, and I kid you not, some fluid shot up and out, maybe a foot in the air in a thin stream. That's not normal. I'm trying to convince myself it's just discharge, but today has proven that somethings not right. Does anyone know what it might be?