kissing

Okay so my boyfriend has recently started to bite my lip when we make out. At first it was good because it was like every now and again. But now he does it every single time and I don't really like it anymore and someone he bites too hard ( lol ) how do I let him know to stop, without actually telling him to stop? Thanks for the help 
Edit**
I just feel awkward telling him no. Because I told him I liked it (but that's when he was doing it every Now and again ) 

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