I'm in love with my best guy friend

Emma
I know most of us go through it, you become super close with this guy bestfriend and you want to tell him but not risk the friendship but it could also be the best relationship ever???? Help. He kisses me but acts like my bff. He's super cuddly person so like he pulls me close to him if we're in line but also talks about other girls? Is that because I haven't made it clear? I feel like he's "just like that" and I might be overlooking it? It's so hard. Do I make things weird and tell him or do I ignore it and never know if it could have been something? If I tell him how do I tell him in a way that if he rejects we could remain friends?