How to get my husband to notice me more and want to have sex

We have been ttc since September! I workout a lot so my drive is through the roof...always has been really! He barely wants to. If I didn't initiate it when we do..I don't think we'd ever have sex! I'd really like to know if others deal with this and what I can do!??? I'd like to play hard to get too!! ;( any help would be great!! Thank you!!