diaper rash 😞 help first time parents

Megan • Mommy Life 👣 Kevin Rey Navarro 08.05.17 👶🏻 Ryan Navarro 💍 aspiring MUA 💋

recently my 3 week old has been getting diaper rashes and we've been using the ointment to help, every time i wipe him he screams like in pain 😢😢 can i get any suggestions ? we use Huggies Snug n' dry diapers.