Boy problems

It’s so hard not to fall for you”

I have been talking to this guy and we have been hitting it off great! We are always talking and are on FaceTime. He always tells me he is excited for our calls and talks. I really like him.

Tonight he said “it’s so hard not to fall for you”

What exactly does this mean? This is so new to me for someone to tell me this!?

Please help!