Stretch marks???????

So I’m 31 weeks pregnant and I have stretch marks that are making me feel super self conscious. I literally feel like I’ve been trying everything and constantly putting lotion, oil, cream you name it I feel like I’ve tried it and it’s not helping 😔 they’re the red stretch marks too. Anyone have any recommendations that will help lighten the ones I already have up or that will prevent more. I use cocoa butter, pure cocoa butter, baby oil with Shea and cocoa butter, a cream that has soooooooooo many different butters in that’s all natural, regular lotion, etc. please help a girl out 😭😭😭