I don’t feel loved

I’ve been dating my boyfriend for over 2 years and he really is a great guy; there isn’t much that he does wrong. But the issue is that he doesn’t do anything right, or much at all. Let me explain. I shower my boyfriend with love. I buy him thoughtful gifts months before the occasion, randomly surprise him with little things that I know he likes, enthusiastically support him in everything that he does, and plan AND execute new, exciting dates for us. He just doesn’t reciprocate. The worst part is that it seems like he wants to reciprocate, but somehow can’t. I know that some people just aren’t romantic, but shouldn’t my boyfriend be able to do nice things for me? I feel like I’ve given him a pretty clear model for how I want to be treated, the way that I treat him, but he still can’t follow it. Instead, I end up getting last-minute, totally off-base and even offensive gifts for my birthday and Christmas (like men’s clothing). I’ve tried dropping some VERY explicit hints but he just doesn’t get them (like telling him that the men’s sweater he ended up getting me would look good on HIM, but somehow he thought that meant that I would want it). I end up coming up with ideas for everything that we do. Every anniversary celebration has been planned by me. Every date or outing has been planned by me. He’s never once done something as simple as take me out to dinner. I end up going all out for his birthdays or special occasions, but having him do nothing for mine. He’ll usually just coast off of what my friends plan for me but never do any planning himself. I’ve tried bringing all of this up to him, how I just don’t feel loved by how stagnant he is in our relationship and how big of an issue this is for me, but nothing changes. He’ll tell me that the fact that he makes an effort to spend so much time with me should show me that he loves me. He’ll tell me that he feels like he isn’t good enough or that he can’t do anything right and I always end up reassuring HIM. I just don’t know what to do anymore. It’s clear that he’s trying, but it’s unclear why he keeps failing. Shouldn’t he know me well enough by now to know the things that I like and how to give them to me? I don’t want to sound ungrateful because he really is an amazing person, but I need to receive back what I give. I hate feeling so dominant in the relationship. I just need him to step up.