Businesses “clapping back” on social media professional or unprofessional?

Question

So I have been seeing a lot of companies “clapping back” or responding to social media posts saying or posting gif that they know damn well they would never try in person or say to a customer/clients face.
I’ve seen BET completely disrespect Nikki Minaj , I’ve seen Fenty Beauty completely DRAG customers on their IG, I’ve seen other Businesses both small and “large” alike just be so rude to customers on social
Media over simple questions, or even hate comments . It got me thinking .. 
They would never do half the shit they do on social media IN store, so why is it acceptable for people running social networking sites for their businesses to disrespect or be rude back to potential clients? And should that change? Or do you believe the “negativity” or “clap backs” brings more business?

Answer

I think it depends on the brand. Some can get away with a hipper joking type clap back, others can’t. I don’t like it from anyone when it crosses over into actual disrespect though.

Answer

I would say a “clapback” or defending themselves would only be ok if the customer was slandering the business. Online or in store I don’t believe in that the customer is always right attitude in certain situations. But just bullying like what BET did is never ok business or not.

Answer

Sometimes it could be bullying. Sometimes it's funny. 
But humor has been used to bully since the dawn of time so I responded idk. I think businesses should be careful. 
Wendy's "clapping back" to McDonald's is entertaining and fair game since they're competitors. Businesses going after random people can be going too far IMO

Answer

Depends on the customer in question and the situation.  No,  the customer is not always right.  Not even half the time.  Most of the time,  the customer can't tell their ass from a hole in the ground.  
So I'm usually good with it.  Wish there was more of it in store,  up close and personal,  honestly.

Answer

It’s marketing. They do it because it gives them attention and people talk about.

Answer

I'd personally like to see your claims. Most of the ones I see are screenshots that have been edited and aren't actually from the company themselves. 
Anyways, most business owners aren't stupid and aren't gonna be rude to potential customers.. I sell my artwork online.. and occasionally talk to my clients over the phone but typically the interactions are through email.. I've never had to deal with a rude client.. I guess if I ever did run into one, thatd be the only time I'd feel the need to be a dickhead to them but even then I'd know better.

Answer

It depends on the company I think. The Wendy's clapbacks bug me sometimes because they're marketed as a family, friendly restaurant. I haven't seen the Fenty Beauty one but I feel they're probably targeted towards people who wouldn't be offended by that kind of stuff.

Answer

BET was completely out of line with the disrespect towards Nicki Minaj...very disrespectful.

Answer

Some of them are all in good fun.
Like Wendy’s vs everybody. I find them humorous. Non of it is disrespect it’s just witty banter

Answer

It’s unprofessional but not wrong 🤷🏻‍♀️ It’s kind of how social media culture is now, and they’re trying to reach a younger audience

Businesses “clapping back” on social media professional or unprofessional?

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