In need of advise.. badly.

My husband and I both have business backgrounds but have never owned our own business... We just launched our website about a month ago and I'm unsure how to reach more people. We can't afford to lower prices as we'd sell for cost if we lowered anymore. We have free shipping as is, but maybe we're selling the wrong type of things? We're selling items we ourselves would wear.. And have been told by many business owners were doing everything right.. So my question is, can anyone help a sis out? Can I pick your beautiful brains for a moment? I refuse to be a shark and kill people with our prices, as I've said.. if be happy with just enough off of this site to help pay at least ONE of our bills. I'm afraid it's the name? SurvivingUrban may e putting people off.. it's a clothing and accessory site and maybe it doesn't translate well.. surviving urban because we sell to the people like ourselves, the families in urban cities just trying to survive lol maybe we thought to hard into our dot com name? Any help would be appreciated. I don't mean any harm I promise and I'm not trying to sell! Please don't flag me lol I just would like some input from consumers or anyone who has a business or really anyone at all. Our site is survivingurban . com and I mean it, God bless anyone who can give any input whatsoever on this. We're trying our best, and it just isn't enough it seems 😟☹