**TRIGGER WARNING** Mass Shooting Apparel

A company out of Atlanta has released photos of men's sweatshirts featuring the names of schools where mass shootings have occurred, riddled with bullet holes. They claim they had no intention of selling the sweatshirts, they were just used on the runway but are now considering capitalizing on them.

Couple of things to debate here:

The obvious question is it too far?

Is this a way to make a statement about gun violence and its origins while also empowering survivors of these tragedies? (That's their reasoning)

What, if any, repercussions should this company face should they release these shirts for sale?

Edit: I thought of two other interesting questions I should have put on here.

If the shirts did not have bullet holes, would it be acceptable?

If they donated the funds from these shirts to victims of gun violence, would it be acceptable?