breastfeeding tips

hi ftm here, baby is about alittle over 24 hours old, at first breastfeeding hurt alot but i thought it was normal, i produce a good amount of colostrum and feed regularly every 3-4 hours, but today is so hard, i tried to latch and excruciating pain, my nipples are so sore and its getting me sad. his latch is bad and im also in pain, but i dont want to give up. will it get better or what