Skincare help

Reem

I have normal to dry skin but these couple weeks my skin has been very dry. It’s even become flaky which never happens. I will use a gentle scrub and it will still be flaky. I have been online on ulta trying to buy skincare stuff but don’t know which ones will be best. What do you ladies recommend? Of course I’m leaning towards affordable stuff. A friend recommended elf but I’m open to other stuff. Thanks!