Pregnancy announcement after loss

We lost a baby in the fall at the end of the first trimester. We had already announced in cute ways to family and a few close friends at 9-10 weeks.  
I'm now nearing the end of my first trimester (rainbow baby) and have thought about announcing again, but I feel bad. I feel like our surprise moment was taken away. I feel guilty not doing something fun for this announcement, but at the same time I feel like people (and myself) will feel awkward if I do. I know it sounds weird, but I feel like "the boy who cried wolf" and that people won't be as excited this time. It bums me out. Any suggestions?