Stretch marks

I have become very unhappy about the amount of stretch marks I am already getting. I'm only 17 weeks.  I've never really had many and those that I've had were just a little lighter than my skin tone. Lately I've been getting deep dark red/purple ones on my butt, boobs, hips and inner thighs. I'm not even gaining much weight that would justify the amount popping up.  I'm very aware of how noticeable they are and how quickly they are spreading. I've become very self conscious to the point I almost won't let my husband see me naked 😓 I put lotion and oils on multiple times a day and try really hard to drink 3 liters of water a day but nothing is working. I don't know what else to do and I know it's only going to get worse from here on out. Anyone else going through this that might have some suggestions or advice?