Diva cup issues

So I just got mine but I have a few issues. I don't have leaks when I am wearing it, but when I remove and reinsert , some blood makes its way down and ends on my panties, does his happen to you? Also, when I have a bowel movement, some blood makes its way out. Could it be possible that it is not placed correctly? I make sure to give the 360 degree turn but it is kind of hard to grip. Also I'm not sure how far up it should be placed, so please be as detailed as possible in your answers! If you have had leaks , does it feel the same way when it comes out as it would when you're wearing a pad? Thanks!