Please help !!! Rash on belly ??

Chelsea • Mom to a beautiful little boy. 4.28.16 Jace Ryan 👶🏼😍 8lb 12oz 21.5 inches long Second time mom to another gorgeous boy 2.15.18 Cade Jax 9lb 2oz 21.5 inches long 👨‍👩‍👦‍👦❤️
Since about 2 weeks after finding out I'm pregnant my belly button area began to itch and it looks like this ? Anything I can do or use on it.  This is my first pregnancy.