Sorry if tmi

Any one have any advice on how to deal with very very itchy breasts?? I feel like I'm putting on lotion 24/7 and it doesn't help! I use cocoa butter and a 24 hour restorative lotion on my whole body but I put it 9n my chest and stomach several times (at least 6) a day. They still itch like mad! No signs of rash or anything just lots and lots and LOTS of stretch marks. I do put deodorant under them twice-3 times a day as well and wash with baby wipes a couple times throughout the day before eputying more lotion on. Anyone else have this problem?