Stretch Marks...

I see all these other pregnant ladies with BEAUTIFUL non-stretchmarked bellies and it makes me suuuuuper jealous. I use belly butter every night after the shower and I drink TONS of water. But yet I still have stretch marks. And they're not horrible but they seem to get farther up my stomach every day. I know I'll most likely end up with some anyway. I'm just trying to figure out a way to reduce them.