Want to be more than friends?

Alrighty so my friend and I have been friend since summer before matriculating into college.  We have sorta always been inseparable. I came to college with a boyfriend we eventually broke it off but during that time I became aware that my friend was "in love" with me through other friends and asking up upfront. I kind of blew up and we were distant for a semester. But we both got over it and back to being friends and inseparable again. He came out to me as being bisexual last year. So been helping him with dates and he with me since we're both single. I however, now all of a sudden find myself wanting to be more with him and he keeps talking about how he wants a relationship but not necessarily with a girl. Oh and the other night I asked him about "platonic" cuddles and he was open to it. I truly don't want to ruin a friendship but I also ... find myself hinting towards it more and wanted more from our friendship. What should I do? Do I smother the feelings and move on? Or do I say fuck the friendship and come out clean??