Anyone else start with stretch mark cream/butter?

I realize that some of us are not showing at all and some are already growing like weeds but I'm curious if anyone already started using creams/oils/butter/moisturizers for their body to avoid stretch marks. I know some women don't care, they are proud of their tiger marks, and by all means that's super awesome of you and confidence is key! But for women like me, I would like to avoid stretch marks. I don't really feel that pretty to begin with and stretch marks might make me more insecure. If not eliminate at least dull down darkness of future scars. They say it's better to start before you start growing , so I started using the ever so popular Palmers Cocoa Butter. Anyone else?