False advertisement or none of your d*** business?

Tyra • Fluent in profanity & sarcasm | Aggressively positive♥️
• Are make up transformations like these and/or similar to these "false advertisement"
• would someone have the right to be upset after seeing someone they were dating without makeup and deeming them "less attractive"
• If someone is insecure about how they look without make up, does wearing a lot of make up help or does it simply mask their insecurities? 
Side note: The same artist with used on both women her Instagram page is watermarked on the pictures. Also she did catch some heat for changing the eye color and hair texture of the woman in the last picture but she claims that the look was inspired by Rihanna and both her and her client were perfectly okay with it. 

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