My belly is so itchy! 😫

Je

I’m 37 weeks and I just started getting stretch marks in the past week and a half and my belly is so freaking itchy because of it. I know scratching makes them worse, but I put on palmers stretch mark cream on at least 3 times a day, I’ve tried burts bees mama belly butter, and olive oil. Nothing is helping and I’m going insane not trying to itch 😫😫😫 what else can I try?!