Initial latch pain

Hello!!

My baby is 2 weeks old today, and I’ve been breastfeeding exclusively since day one. My nipples were actually super sore and sensitive during pregnancy and it has not gone away. They always seem red and sore from breastfeeding now, resulting in initial latch pain. breastfeeding in general is pretty pain-free, but the latch is killer for a few moments. Any suggestions to remedy this? Do I need to see a lactation consultant? Or is this something that will hopefully go away on its own? Thank you!